Bringing Etheleo’s Lavender Essence to Life
Project Overview
The goal of this project was to create a promotional video for Amazon, showcasing Etheleo’s new products while aligning with the brand’s identity. The video maintains Etheleo’s elegance, natural essence, and premium aesthetic. Using soft tones, minimal 3D animation, and organic motion, it highlights the purity of the lavender extract while enhancing the brand’s presence on Amazon.
Problems and Objectives
The challenge was to align Etheleo’s new packaging with its existing brand identity while maintaining a premium and natural aesthetic. The video needed to seamlessly connect the product’s refreshed look with the brand’s signature elegance. With limited time to capture attention on Amazon, the focus was on creating visually engaging content that highlights the purity of the lavender extract.
My Approach
Using minimal animation and soft transitions, the video highlights the lavender extract’s purity.
Purely Global
Designed to boost demand, the video showcases Etheleo’s purity, enhancing brand trust and engagement.
Project Challenges
A key challenge was crafting visually compelling content that merged Etheleo’s brand identity with its modern packaging. The visuals had to highlight the fluidity of the lavender extract, ensuring a minimal yet engaging aesthetic that appealed to wellness-conscious consumers while maintaining a strong presence on Amazon and digital platforms.
Solutions
The creative direction emphasized the fluidity and purity of Etheleo’s lavender extract using soft, natural palettes and minimalistic compositions. This refined approach enhanced the sensory appeal, creating an immersive, serene experience. Realistic liquid simulations and organic motion design reinforced the natural essence while maintaining a premium feel, ensuring a visually cohesive and engaging presentation.
My Approach
Fluid motion design seamlessly embodies Etheleo’s premium identity and natural essence.
Visual Impact
Immersive motion design that enhances engagement and brand purity.
Project Deliverables
Strategic Analysis
to define goals and the overall approach.
Styleframes
o establish the visual style and aesthetics.
Storyboards
to plan out the video scenes in detail.
Previz
(pre-visualization) to ensure cohesion and outcome before final production.
Final Output
The project has been delivered to the client.
Project Credits
I want to extend my heartfelt thanks to everyone who contributed to the success of this project.
Music
Mindme’s music enriched the video’s atmosphere, adding depth and creating a soothing, immersive experience.
Video
Copywriting
Photography
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