Pure Tradition, Timeless Quality
Project Overview
The Amazon promo video for Lyrakis Family Classic Olive Oil was designed to highlight the authenticity and superior quality of this premium Greek olive oil. The challenge was to merge heritage with modern branding and ensure visual consistency across platforms. Using cinematic visuals, fluid motion, and organic textures, the video reinforced the Lyrakis Family’s legacy of excellence.
Problems and Objectives
The challenge was to create a visually compelling campaign that connects the traditional identity of Lyrakis Family with its modern Amazon presence. The visuals needed to emphasize the purity and richness of the olive oil while ensuring engagement in a fast-paced digital environment. The goal was to craft an immersive brand experience, increasing product awareness and reinforcing trust with online consumers.
My Approach
I crafted a minimal yet cinematic video that balances tradition, authenticity, and digital engagement.
Timeless Motion
Blending elegance with storytelling,I showcased the purity and craftsmanship of Lyrakis Olive Oil.
Project Challenges
The key challenge was balancing heritage and modern appeal while keeping visuals engaging and immersive. The animation needed to highlight the fluid motion of the oil, creating a refined yet commercial look for Amazon. Ensuring brand consistency across digital platforms while maintaining an authentic, premium feel was critical.
Solutions
I emphasized organic textures and fluid motion to create a visually engaging experience that enhances brand trust and consumer connection. The animation highlighted the oil’s purity, ensuring a seamless transition between tradition and digital presence. This approach strengthened product positioning on Amazon, reinforcing the heritage, authenticity, and premium quality of Lyrakis Olive Oil in a highly competitive marketplace.
My Approach
A refined motion design approach that fuses tradition with digital storytelling.
Tradition Journey
Cinematic motion design elevates Lyrakis Olive Oil’s digital presence.
Project Deliverables
Strategic Analysis
to define goals and the overall approach.
Styleframes
o establish the visual style and aesthetics.
Storyboards
to plan out the video scenes in detail.
Previz
(pre-visualization) to ensure cohesion and outcome before final production.
Final Output
The project has been delivered to the client.
Project Credits
I want to extend my heartfelt thanks to everyone who contributed to the success of this project.
Music
Lu-Ni’s soundtrack enhances the video’s depth, creating an immersive and seamless visual storytelling experience.
Video
Copywriting
Photography
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