Lyrakis Family
Project Overview
Client seeks a social campaign video to highlight the superior quality, pure origin, and health benefits of their Classic Olive Oil 3 Liter, promoting it as a premium choice over common olive oils. The video invites viewers to experience nature's essence and authenticity through Lyrakis Family's traditional methods, emphasizing the rich heritage and unmatched purity of their olive oil.
Problems and Objectives
The promo video aims to educate viewers on the unique qualities and health benefits of extra virgin olive oil, presenting it as a natural, premium choice. It focuses on building awareness and trust in the Lyrakis Family brand, emphasizing their commitment to quality and tradition, and driving demand both in local and international markets by highlighting the purity and superior standards of their product.
My Approach
focuses on understanding the objectives and solving problems through clear, strategic, and creative solutions.
Purely Global
Driving demand locally and internationally by showcasing the unmatched purity and exceptional quality of their prod
Project Challenges
A key challenge was creating visually engaging content for the Lyrakis Family's target audience, mainly adults aged 40-60. The visuals had to balance sophistication and approachability, reflecting the elegance and simplicity of the product's natural origins, while ensuring the message resonated with those valuing quality and authenticity.
Solutions
The creative direction emphasized capturing the natural beauty of the product through soft, earth-toned palettes and minimalist compositions. This refined, subtle aesthetic approach was designed to convey the purity and authenticity of the olive oil, creating a serene visual experience. It aligns perfectly with the Lyrakis Family brand's values, highlighting their dedication to quality, simplicity, and tradition while appealing to a discerning audience.
My Approach
I focused on clear, creative solutions that aligned with the brand’s core values.
Creative Impact
Transforming challenges into creative solutions that drive impact and connect with audiences.
Project Deliverables
Strategic Analysis
to define goals and the overall approach.
Styleframes
o establish the visual style and aesthetics.
Storyboards
to plan out the video scenes in detail.
Previz
(pre-visualization) to ensure cohesion and outcome before final production.
Final Output
The project has been delivered to the client.
Project Credits
I want to extend my heartfelt thanks to everyone who contributed to the success of this project.
Music
Aerian Hanna's music production enhanced the video's atmosphere, amplifying its emotional depth and impact.
Video
Copywriting
Photography
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