Habit Fitness
Project Overview
Habit Fitness is a startup CrossFit gym bringing innovative ideas to the fitness industry. The goal of the project was to increase the gym's brand awareness and enhance its visibility through Instagram. The objective was to build a strong online presence that would captivate the target audience and attract new members, establishing Habit Fitness as a key player in the competitive fitness market.
Problems and Objectives
As a new company in the field, Habit Fitness faced limited recognition. The primary objective of the collaboration was to boost its visibility and establish a strong reputation through a strategic social media campaign. The strategy focused on the target audience, aged 25-40, aiming to create engaging content that would resonate with this demographic and bring them closer to the Habit Fitness community.
My Approach
I used bold 3D visuals and a dramatic style to showcase the intensity and dedication of the CrossFit journey.
Starting Strong
Overcoming the Challenge of Being New in a Competitive Market.
Project Challenges
The main challenge was to emphasize the hard work and dedication required to achieve fitness goals in a way that was authentic and appealing to the target audience. It was crucial to develop a visual style that communicated this sense of challenge and accomplishment, setting Habit Fitness apart from competitors.
Solutions
To address this challenge, a dramatic approach was proposed for the 3D video content, highlighting the intense effort needed to achieve desired fitness outcomes. The visual content was designed to align with the preferences of the target audience, incorporating dynamic shots, bold colors, and strong elements that conveyed power and determination. This approach helped in creating an emotional connection and inspiring the audience to take action.
My Approach
I used dramatic 3D visuals to highlight the hard work and connect deeply with the audience.
Dynamic Content
Visuals That Speak to the Audience
Project Deliverables
Strategic Analysis
to define goals and the overall approach.
Styleframes
o establish the visual style and aesthetics.
Storyboards
to plan out the video scenes in detail.
Previz
(pre-visualization) to ensure cohesion and outcome before final production.
Final Output
The project has been delivered to the client.
Project Credits
I want to extend my heartfelt thanks to everyone who contributed to the success of this project.
Music
Damma Beatz - Who provided the compelling soundtrack that perfectly matched the dramatic tone of the campaign.
Video
Copywriting
Photography
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